The Importance of Giving Back
I always said I wanted Cozey to be more than a sofa company. Yes, of course, selling sofas is what pays the bills, but creating something better and having a positive impact on our lives is what drives us every day. Hopefully, some of you will be able to enjoy the simplicity of our sofa and experience its “marvelous comfort”. However, many won’t have the same chance, even if they wanted to. For some, there are questions much more pressing than going back and forth on the color of the new living room. Where will I be sleeping tonight? Will I be able to eat today? I believe it is important to make less fortunate people feel part of our Family. At Cozey, we believe in comfort: something better for every Canadian, with no one left behind. Giving back to our community is how we decided to fulfill our mission.
The idea of the “Comfort Box” is to contribute tangibly and appropriately measure our giving back efforts. The concept is simple. For every sofa sold (or every share during our pre-launch period) Cozey donates a “Comfort Box” to someone in need. The content of our comfort box adapts to the needs of the homeless shelters and the seasons. Warm socks, men’s and women’s underwear, new hygiene products, and other clothing are usually the most common items. We want to work closely with our donation partners, such as Mission Old Brewery in Montreal, to make sure that we meet their needs. Cozey wants to contribute directly not through monetary donations, but through tangible objects that add a drop of comfort to those who need it most.
Many people have asked me why Cozey decided to give back to the homeless community. Why not some other cause? Why the homeless in particular? These are very good questions and it is difficult to say why one cause should be privileged over another. My simple answer is that I believe the homeless are often overlooked, misunderstood, and have been through stuff that is difficult for us to imagine. For them, even the basics of comfort are lacking. If Cozey wants to bring comfort to every Canadian, it must start where the needs are the largest. The homelessness situation puts things into perspective when I think I’m having a bad day. Whatever happens, I’ll most likely end up at night in a comfortable bed with a full stomach. The homeless community is not this lucky.
It is difficult not to believe in luck. Some might call it destiny, chance, randomness or Tao. The point is that there many events that we don’t control in life, starting with our situations at birth. From then on, I believe life is mostly a random chain of events that make us who we are. Some of us get lucky, some don’t. Giving back is a way of creating a more unified community where the role of luck plays a lesser role in determining our comfort. At least, that is how I see it.
Cozey is more than a sofa company. We are here to make a positive difference in your lives and in the ones that need it most. Cozey wants to contribute and push for change in creating a better community so we can all live better together, no one left behind. It is our responsibility and obligation, as the lucky ones, to at least attempt to make a difference.
Lastly, I wanted to thank all of you that have supported our initiative and have been sharing the word. It is only together that we can do this. Thank you, 132 times.